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Suzuki GAP Insurance Brochure
A Suzuki dealership brochure promoting Suzuki’s Guaranteed Asset Protection program. This is one of many such in-store collateral pieces produced by PB Creative for American Suzuki from 1989 through...
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Suzuki Customer Loyalty Program Guide
The copywriting was critical with this text-heavy 16-page handbook accompanying Suzuki’s new customer satisfaction enhancement program, launched in 2006. Guides were created through Suzuki’s technical...
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Suzuki News, Marine
PB grew up with outboard boating, so working on Suzuki News for American Suzuki’s Marine Division was a natural. This was a corporate communications print publication for the national dealer network,...
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Route Sheet
A print publication for American Suzuki’s DualSport Rider’s Club, published quarterly by PB Creative from 1997 through 2001. PB took care of content management, research, interviewing, copywriting,...
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Suzuki Contingency Brochures
American Suzuki promoted its racing contingency programs for all disciplines (motocross, road racing, off-road, dirt track and drag racing) to consumers primarily through brochures produced by PB...
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The RC Report
A special issue of Suzuki News covering the success of motocross team rider Ricky Carmichael. Distributed to Suzuki dealers nationwide through American Suzuki. PB handled research, interviews,...
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Suzuki News
National motorcycle/ATV dealer network newsletter published bi-monthly by PB Creative from 1989 through 2008. PB worked closely with American Suzuki department managers and field staff and was...
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A New Chapter
My best friend was going insane. One day he started talking about moving to California, with an alarming level of conviction in his tone. Why would my longtime roommate – I’ll call him Mark, because...
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My Top 5 Most Memorable Motorcycles, #3
Me on the right, wide-eyed at Willow Springs. Motorcycles are memorable. Some bring good memories, some not so good. This is #3 on My Top 5 Most Memorable Motorcycles list. To see what I chose as #5,...
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My Top 5 Most Memorable Motorcycles, #2
Liquid cooling and and a single-shock rear suspension system set the 1981 model far apart from previous RM125s. Leaping from the peristyle at the Los Angeles Coliseum Amateur Supercross in July of...
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